West Region Sales Team


VP of Sales- West

 Lori has over 30 years of successful sales experience in the hospitality industry.  Her experience encompasses Full Service, Economy and Extended Stay Lodging, 

working with top industry brand leaders including Doubletree by Hilton, Wyndham, Radisson, Red Roof Inns, Motel 6 and Studio 6.

Lori trains and develops strong property sales leaders for the West Division while designing and executing strategic sales plans and marketing tactics to enhance the 

profitability of each of our hotels.   Lori’s sales leadership is instrumental to our success in  maximizing revenues, driving profitable RevPAR and securing market share 

across our portfolio of hotels.